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STV Boss Simon Pitts On Why Deal For ‘Lego Masters’ Firm Greenbird Media Is “Transformational” For The Scottish Network

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deadline.com

EXCLUSIVE: Yesterday, Scotland’s STV confirmed one of the bigger deals in UK television so far this year when it announced the acquisition of indie production network Greenbird Media.

We’d already revealed news of an imminent deal and a stock market announcement confirmed commercial network STV had paid an initial £21.4M ($27.2M) for the indie, which houses 14 production companies through an innovative incubation model aimed at nurturing emerging producers.

The deal saw previous majority owner Keshet exit and Greenbird management sell their shares to give STV’s production arm, STV Studios, 100% of the business.

It’s understood there was a competitive tender for the London-based company, which is run by British television industry veterans Jamie Munro and Stuart Mullin.

Read more on deadline.com
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