EXCLUSIVE: Gena McCarthy and her UNConventional Entertainment banner has new representation. The company has signed with Buchwald.
It was previously with A3. This comes just over a year after the former Lifetime Head of Unscripted launched UNConventional at Sony Pictures Television.
At the end of last year, McCarthy announced her first series order; Hallmark Media greenlit Celebrations with Lacy Chabert, starring and exec produced by the Mean Girls star, which will launch on the network’s streaming service later this year.
UNConventional focuses on lifestyle and factual entertainment formats across relationships, home, food, survival, Americana, competition, and crime.
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