Sony Interactive Entertainment and PlayStation worldwide Shawn Layden has spoken about the importance of platform-exclusive games.The discussion around platform-exclusives has heated up in recent months after Microsoft confirmed a number of Xbox-exclusives would be made available on “rival” consoles.
Both Grounded and Pentiment are due to come to Nintendo Switch while Hi-Fi Rush and Sea Of Thieves are coming to the PS5.Speaking on the What’s Up PlayStation podcast, Layden said (via VGC): “Exclusivity will always be important, it helps focus and highlight the features of your platform.
What can you do here technically that you can’t do someplace else.“But, as your platform becomes established as the market recognises where you sit in that pantheon of gaming options, I think the necessity of exclusivity becomes a little bit less,” he added.Earlier this month, Layden described exclusivity as a studio’s “Achilles’ heel” due to increasing production costs. “It reduces your addressable market.
Particularly when you’re in the world of live service gaming or free-to-play. Another platform is just another way of opening the funnel, getting more people in.”“The business is all about conversion,” he added. “You have to improve your odds by cracking the funnel open.
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