Former Lifetime Exec Gena McCarthy Launches Unconventional Entertainment With Sony Pictures TV
deadline.comSony Pictures Television is adding to its roster of non-scripted production companies. The studio’s non-function group has struck an overall deal with Unconventional Entertainment, the new label from former Lifetime exec Gena McCarthy.
It comes two years after A+E Networks veteran McCarthy left the company, where she was EVP and Head of Programming at Lifetime Unscripted and Head of Programming at FYI.
She was at the company for ten years, having previously been at Discovery Channel and weTV. McCarthy’s company will develop and produce original formats across genres including relationships, home, food, survival, Americana, competition, and crime.
In her last gig she oversaw series such as Married At First Sight and was also responsible for Lifetime series including Project Runway and Dance Moms.
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