3CAT, the name also of its new AVOD platform, bowing as the driver of the most far-reaching digital makeover of any TV operator in Spain.
Also incorporating Catalunya Radio, the Catalan-language 3CAT reflects a larger pivot in Europe where broadcasters are starting to look at their VOD platforms as either SVOD profit centers, or at least as a very key part of their business.
This is the case of state-owned networks as they seek to reach out to catch an ever larger part of the audience which doesn’t watch TV on TV, so still fulfilling their public service remit.
This trend can be seen in and outside Spain, with France Télevisions and the BBC moving their OTT offer front and enter when it comes to acquisitions.
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