Eva Longoria Richard Montanez USA Mexico SXSW SXSW Film Festival SXSW 2023 Eva Longoria Richard Montanez USA Mexico

‘Flamin’ Hot’ Review: Eva Longoria Reclaims The American Dream [SXSW]

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Google the origins of Flamin’ Hot Cheetos, and one can quickly fall down a rabbit hole of half-truths and urban legends. The popular story – the one now cemented in film history – says that the brand of Cheetos was initially conceived by maintenance worker Richard Montañez.

But thanks to the uplifting version of events presented in Eva Longoria’s “Flamin’ Hot,” the real-life events take a back seat to the positive representation of Mexican American culture onscreen.

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