Christopher Nolan Rich Gelfond Hollywood Germany Boxing film show audience Digital Booking Christopher Nolan Rich Gelfond Hollywood Germany

Film Fans Keep Splurging on Blockbusters in Imax, So Why Hasn’t Wall Street Gotten on Board?

Reading now: 996
variety.com

THE TRIP TO Baden-Baden didn’t go as planned. Last summer, Imax CEO Rich Gelfond touched down in the German city for a conference of theater owners, looking to hype the blockbusters that were about to unspool on the company’s football-field-sized screens.

But instead of excitement, Gelfond was greeted with outrage. “I was almost attacked,” he remembers, lifting his palm as if to ward off assailants.

All the sound and fury directed at Gelfond that day stemmed from a battle that had recently erupted in Hollywood between two top talents.

At stake had been access to Imax’s screens: Tom Cruise and Christopher Nolan had both wanted them in July, among the busiest times for moviegoing.

Read more on variety.com
The website starsalert.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA