Zendaya tennis movie ‘Challengers’ scores at weekend box office
nypost.comhave been on a globetrotting press tour to get the word out about Italian director Luca Guadagnino’s original film, which opened in 3,477 locations in the US and Canada.“We’re obviously very, very happy with the number,” said Kevin Wilson, who heads theatrical distribution for Amazon Studios and MGM. “Looking at the audience who showed up, it’s really encouraging.
It’s not the easiest audience to get to theaters.”Women made up 58% of ticket buyers, who also skewed younger overall: 41% were between the ages of 18 and 24.Ticket sales from large format screens, including IMAX, made up about 40% of the opening weekend grosses.
According to PostTrak exit poll reported by Deadline, 55% of audiences said they went to see the film because of Zendaya. In fact, this weekend, Zendaya movies accounted for around 26% of the overall box office with the re-release of “ Dune: Part Two ” in IMAX, which made nearly $2 million.The 27-year-old actor has been part of some of the most successful franchises of the last few years, including the “Spider-Man” and “Dune” movies.
In both cases those were supporting roles in massive brand-name properties, but her eye-catching red carpet looks also often make headlines. “Challengers” would be the first real test of her ability to “open” a film on her own star and MGM and Amazon were not going to risk doing it without her.The studio had originally planned to release “Challengers” in the fall of 2023, with a picturesque launch at the Venice Film Festival.
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