ESPN Launches ‘What To Watch’ Digital Feature To Guide Viewers To Games Across The Dial
deadline.comESPN has come up with an answer to sports fans’ age-old question: Who is showing the game? The Disney-owned sports division has launched a new feature called “Where to Watch” on its main app and website.
The service guides users to any sports event on ESPN platforms and elsewhere, including broadcast, cable and regional sports networks and streaming services.
Brian Marshall, VP, Sports Product & Technology, Disney Entertainment & ESPN Technology, offered a demo during ESPN’s Media Day on Wednesday at its Bristol, CT headquarters.
He said results are not ranked according to whether the viewing platform is part of Disney or ESPN. Users can indicate preferences in terms of where they watch sports, putting in place filters for games being shown on Peacock, YES Network, ION or any other media rightsholder. “Simplifying discovery of sporting events and where a fan can watch has become increasingly important as sports viewing has become fragmented across networks and platforms,” Marshall said in a press release. “ESPN has always been the first stop for sports fans, and as we continue our evolution as the preeminent digital sports platform, we are proud to meet the needs of fans with new features to improve the discoverability of live sports and simplify their consumption journeys.” Live games are highlighted and include a boldly colored “watch” button to take users directly to the broadcast, provided they authenticate through their pay-TV provider or are a subscriber to ESPN+.
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