Disney Promotes Lylle Breier to Head of Marketing Partnerships and Special Events
variety.comRebecca Rubin Film and Media Reporter The Walt Disney Company has elevated Lylle Breier to executive VP of marketing partnerships and special events.
In her new role, Breier responsibilities will span global studio marketing and enterprise corporate functions departments, overseeing various aspects of the company’s growth and engagement strategies.
This includes spearheading marketing partnerships for theatrical and streaming releases, multi-platform brand campaigns, creative content production, event sponsorships and product placement for the studio’s many brands, like Pixar, Disney Animation and Marvel.
Breier will also be in charge of the strategy, production, and operation of special events, such as premieres, stunts, stage presentations, and fan conventions.
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