DirecTV Customer Defections Not “Immaterial” Exec Says Amid Disney Blackout – “The Annoyance Factor Is Very High”
deadline.comDirecTV‘s chief marketing officer Vince Torres acknowledged today that the satellite video distributor is losing customers in a battle with Disney but believes it will “claw back the losses” later.
The company offered subscribers $30 credits to sign up for other services after Disney offerings from ABC to ESPN went dark on the platform when a carriage deal expired close to two weeks ago without a new agreement in place. “The way we look at it is a short-term and long-term perspective.
In the short term, we were offering a very rich credit to customers that are impacted, and that may never be enough for someone who is annoyed that that they can’t watch their college football game over the weekend,” he told investors at the Goldman Sachs media conference.
The credit is like passing on to customers the money saved from not paying Disney. But, “over the long term, yes, customers are annoyed, and with that comes customer churn.
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