Patrick Frater Asia Bureau Chief Box office in China over the country’s crucial National Day holiday season fell by 23% according to Maoyan, a leading movie ticketing platform.
Gross nationwide revenues ran at approximately RMB300 million ($42.5 million) per day from Tuesday last week to Monday, adding up to RMB2.10 billion ($297 million), Maoyan Research Institute said.
Some 52 million tickets were sold in the seven-day period. Leading the pack was the war film “The Volunteers: The Battle of Life and Death,” which clinched the top spot at the box office with RMB805 million ($114 million).
The film saw significantly higher ticket purchases for multiple viewers than other films, indicating a strong appeal to families.
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