Katcy Stephan Dolphin, a NASDAQ listed company, has launched Always Alpha, the first management firm of its kind fully focused on women’s sports.
Olympic legend and women’s rights advocate Allyson Felix, her longtime business partner and brother Wes Felix and standout sports executive Cosette Chaput founded Always Alpha with the intention of bolstering the industry’s potential and addressing dated, transactional talent management models that were not built for today’s multifaceted talent. “I needed to build what I wished existed,” Allyson Felix says. “We created Always Alpha to revolutionize women’s sports by moving beyond outdated, one-size-fits-all models designed with male athletes in mind,” Chaput tells Variety. “These traditional frameworks, tied to contracts and templated endorsements, fail to recognize the unique strengths and potential of female athletes, coaches and broadcasters.” The venture is supported by Dolphin’s portfolio of marketing and communications companies.
Always Alpha aims to empower modern women who are breaking barriers, owning their voices and creating a better future on and off the field of play. “Young athletes often ask me how I’ve diversified and consistently grown my business across marketing, media, entrepreneurship, venture, entertainment and impact,” says Allyson Felix. “Wes and I did it ourselves piece by piece, out of necessity — because there wasn’t another option for transforming our vision into reality.
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.