CBS Production Deal With Netflix For NFL Games Isn’t Aiding A Rival, Sports Chief David Berson Says; Instead, It’s “Welcome To The Party!”
deadline.comCBS Sports CEO David Berson rejects the notion that the company’s agreement to produce two Christmas Day NFL games for Netflix is tantamount to aiding the enemy. “When the news first came out,” Berson told reporters Tuesday at an NFL media breakfast, “I actually said, ‘Welcome to the party!’” NFL football, he continued, “is so powerful that if more entities continue to prop it up, it’s going to benefit everyone.
I firmly believe that. We’re still the home of the AFC. We have half the games on Sunday afternoons. We have 100 games. We’re really well-positioned.
They’re doing two games on one day. And if it generates more interest, great. As for us deciding to do that, the NFL and Netflix are longstanding partners.
We have great relationships with both of them. The fact that we were able to work something out with them and truly have a win-win-win deal is great.” Berson, who rose to the top role at CBS Sports last April after the retirement of his longtime boss, Sean McManus, noted that the company has long provided production services for others.
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