This was yet another soft weekend at the international box office with no major fresh titles and as summer fully closes out in Europe and beyond.On the positive side, the UK’s National Cinema Day helped buoy that market with ticket prices slashed to £3 at 643 participating theaters on Saturday.
There were 1.6M admissions worth about £5M — tickets in the Republic of Ireland went for 4 euros a pop and an exact monetary total has not yet been provided.
However, the admissions rep almost three times the equivalent day in pre-pandemic times, according to the UK Film Distributors’ Association.
The scheme gave a boost to such films as Universal/Illumination’s Minions: The Rise of Gru and Paramount/Skydance’s Top Gun: Maverick.
Read more on deadline.com
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