Broadcast TV Ad Sales Pioneer Jo Ann Ross Ends Decades-Long Run At CBS And Paramount Global
deadline.comJo Ann Ross, whose lengthy run as the head of ad sales at CBS represented a breakthrough for a woman in the traditionally male-dominated field, is formally winding down her tenure at Paramount Global.
In September 2022, Ross segued to an advisory role, becoming Chairman of Paramount Advertising as John Halley was elevated to President, overseeing day-to-day ad sales.
On Tuesday, Paramount CEO Bob Bakish informed employees in a memo that Ross would officially exit the company next week after “having helped prime our sales team for another strong upfront season.” Ross had been one of the few division heads from CBS Corp.
to remain in charge after the company’s merger with Viacom closed in December 2019. Along with the merger integration, the next two years would present Ross and her industry colleagues with Biblical challenges in coping with Covid, which wiped out sports and production for months, not to mention wining-and-dining.
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