Britney Spears launches collab with Welcome Skateboards for custom decks and more
nme.comBritney Spears-themed skateboard. Check it out below.Skate brand Welcome Skateboards unveiled their collaboration with the singer last Friday (26 July), in a collection they say exists as a “celebration” of Spears’ contributions to pop culture.Fans can buy custom decks and merch featuring iconic images from Spears’ career, including the cover of her debut album ‘Baby One More Time’, and photos from her famed 2001 MTV VMAs performance.There are also hoodies, t-shirts, hats and water bottles inscribed with lyrics from her biggest hits, like “I Still Believe“, and “Not That Innocent“.In an Instagram post, the brand said the collection highlights “an unexpected but deeply rooted connection”, between skate culture and pop music.A post shared by WELCOME (@welcomeskateboards)“From day one the aesthetic ethos of our brand has been about blending dark with light,” they wrote. “Wild and intense imagery colored up in neons and pastels.
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