Rebecca Rubin Film and Media Reporter Cinemas are looking to pop stars to save the box office this October. Weeks after the debut of Taylor Swift’s “Eras Tour” concert film, the 2002 coming-of-age movie “Crossroads” — the first feature to star Britney Spears — will return to theaters.
It’s playing for just two nights, on Oct. 23 and 25, as part of fan event from Trafalgar Releasing, Sony Music Entertainment and RCA Records.
The theatrical re-release is tied to Spears’ upcoming memoir, “The Woman in Me,” which drops on Oct. 24. “Crossroads” will play in 875 locations across 24 countries and will include a bonus sing-along of two Spears songs that were part of the film but have never been seen on the big screen.
The re-release will also include the launch of a “Crossroads” merchandise line featuring movie-inspired tops, sweats and jackets, along with recreations of wardrobe pieces worn by the cast in the film. “We are excited to […] create an opportunity for fans to enjoy this highly sought after film in cinemas, and to rally in support of Britney telling her story in her upcoming memoir release,” said Marc Allenby, CEO of Trafalgar Releasing.
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