In the early 2000s, BMW launched a new series of short, narrative films meant to showcase their car models through the work of celebrated filmmakers.
The first wave of shorts included directors Ang Lee, Wong Kar-wai, and Alejandro González Iñárritu, and BMW has periodically resurrected the series, including bringing back Clive Owen to reprise his BMW Films character in 2016 for a film directed by Neill Blomkamp.
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