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Binky Felstead is Marks & Spencer's latest ambassador

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Marks & Spencer has announced that Binky Felstead will be the latest celebrity to offer shoppers style inspiration as is its latest ambassador.

It follows the success of the retailer's partnership with Holly Willoughby, who has worked with the brand since 2018 and regularly picks her must-have M&S pieces as part of her clothing edits.

Confirming the news on Instagram, M&S said: "We’re SO excited to announce @binkyfelstead as our latest ambassador. Get ready for incredible outfit inspo, from everyday style to workout kit and looks for girls’ nights out. "Binky, who is best known for starring in the reality show Made in Chelsea, is a mum of three young children.

She welcomed her third child with her Max Darnton, a boy called Wilder, in April this year. Sharing the news on her own Instagram page, Binky wrote: "This one means a lot to me as I have been a long loving fan of this brand, since the first time Mummy Felstead took me to get my first bra fitting at the age of 13.

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