Billed as New ‘The Crown,’ ’Maxima’ Sells for Beta Film to Spain’s Atresmedia TV
variety.comJohn Hopewell Chief International Correspondent A much talked-about title at the London TV Screenings and Canneseries, sparking inevitable comparisons with “The Crown,” Beta Film Dutch royal family love story “Maxima,” has clinched another major territory sale, with Atresmedia TV acquiring exclusive broadcast rights in Spain.
Based on the life of Maxima of Holland before she became queen, and especially her whirlwind romance with a young tongue-tied Dutch Crown Prince Willem-Alexander, “Maxima” has already sold to networks in Latin America, Israel and across Europe.
These include RTL for Germany, Italian public broadcaster RAI, Hot in Israel, Warner Bros. Discovery networks across Latin America, plus Croatia’s HRT, Austria’s ORF and Latvia’s LTV and Hong Kong’s Now TV.
The essence of royal family drama is how personal passion impacts an institutional figure, and how royal families in some ways aren’t that different from the non blue-blood.
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