Ariana Grande Partners With HeadCount for ‘Wicked’ Contest to Increase Voter Registration
variety.comJem Aswad Executive Editor, Music Ariana Grande and HeadCount — a leading nonpartisan nonprofit working to register young voters through its Good to Vote initiative — have launched a “Wicked” contest for her fans in an effort to increase voter registration among young people.
The prize is: Two fans will be flown to the U.S. premiere of “Wicked,” the Grande-and-Cynthia-Erivo-starring big-screen adaptation of the hit Broadway musical, along with a full glam experience with Grande’s r.e.m.
beauty products. The singer announced the contest Friday in her Instagram story, prompting fans to see if they’re “good to vote” by checking their registration status to enter for a chance to win the exclusive prize. (Enter the contest here.) According to a new study from Harvard University, which references HeadCount, leveraging celebrity voices is an effective way to promote civic engagement.
The study shows that celebrity promotion translates to higher voter registration rates and poll worker sign-ups. Overall, of the young voters registered digitally through HeadCount in 2020, 78% went on to vote at the polls.
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