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AMPTP Brings DC Crisis PR Firm On Board As Studios Seek To Reset Strike Messaging

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deadline.com

Coming out of the public relations week from hell, the studios and streamers are looking for the firm that fought off Pizzagate to help them in the war of words against the striking Writers Guild.

After misreading the room with the release earlier this week of their August 11 proposal to the WGA and the subsequent blowback on August 22 and August 24, the AMPTP has hired crisis-management specialists the Levinson Group, a source close to events told Deadline. “The studios need better coordination, better messaging in response to the writers and the media,” said an industry vet of the companies that literally own large swaths of the mainstream media.

Contacted by Deadline, Levinson declined to comment on her firm’s new role with the AMPTP. While current AMPTP PR consultants Scott Rowe and former UTA communications boss Chris Day remain in place for the Hollywood organization, the Molly Levinson-founded firm is now onboard to reframe the big picture for studio and streamer CEOs who have been characterized as greedy, imperious and out of touch in the over 115-day picket line battle with the scribes and now actors union SAG-AFTRA.

Even as long off-again and briefly on-again talks have been going on, writers and now actors have taken to the streets, social media and evening news with flair, passion and soundbites to promote their desire for new contracts that adequately address 21st century concerns about pay, residuals, AI, data transparency and more.

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