AMC Networks Is “Actively” Exploring More Pop-Up Streaming Agreements: “We Can Dance With Anyone Interested In Dancing With Us”

deadline.com:

AMC Networks is “actively” exploring more pop-up deals in the same vein as the content group’s recent Max deal, its CEO has said.

That experimental deal saw the likes of Fear the Walking Dead, Killing Eve and A Discovery of Witches sit on Max as part of an AMC+ rail on the Warner Bros Discovery-owned streamer. “We didn’t put current seasons on there but we got a lot of exposure for our content,” she said, citing how season 1 of Dark Winds had acted as strong promotion for season 2, which launched on on AMC and AMC+ a few days after the arrangement kicked in.

Speaking at Content London this morning, Dolan said that “at the height” of the pop-up period, AMC shows accounted for “seven of the top ten shows that were being streamed on Max.” The company is now exploring what the results of the “bigger shop window” are, and whether this has driven subscriptions to and engagement on its own streamer, AMC+. “We expect to do a lot more of this and we are actively talking to pretty much everybody,” said Dolan. “Because we’re not vertically integrated by a broadcaster or owned by a distributor, we can dance with anyone that’s interested in dancing with us — and I say that in the most collegiate way. “It does help us present on a larger stage and everything comes back to the quality and the value of the content we produce.

If we can put ourselves put there, it lends us to more linear viewing and subscription.” Quizzed on whether partnering with bigger content companies was a lowkey testbed for a potential acquisition, Dolan responded: “I don’t have any big announcements to make today but we are public in the U.S. — family-controlled but public — so we always operate in whatever is the best interests of shareholders. “My role for