AMC Entertainment Ups Ellen Copaken To Marketing Chief; Exec Led Successful Rollout Of Branded Popcorn
deadline.comGiant theater chain AMC Entertainment has promoted Ellen Copaken to SVP Marketing, effective immediately. She was also appointed to sit on the company’s management executive committee.
Copaken joined AMC in February of as VP, Growth Strategy, and led the exhibitor’s AMC Perfectly Popcorn launch in more than 2,600 Walmart stores (and Walmart.com) ), delivering “sales results that well exceeded company expectations,” the company said in its announcement today.
She previously held top marketing roles at big brands including Frito-Lay, PepsiCo and Hostess. CEO Adam Aron frequently touts the popcorn initiative, including on a conference call this week, when he also confirmed that AMC is planning to launch branded candy at its theaters.
Copaken will retain her current responsibilities for AMC’s retail popcorn business, in addition to her new marketing duties.
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