Amazon Unplugs Live Audio Service Amp
deadline.comAmazon has shut down live audio service Amp about 18 months after it launched in beta. After live audio gained traction as a digital category during Covid, led by Clubhouse and imitators launched by Meta, Spotify, Twitter and others, the pendulum soon swung in the other direction.
Clubhouse said last April it was “resetting” and laying off 50% of its staff. Amazon had enlisted a roster of music talent, including artists like Lil Yachty, Nicki Minaj and Pusha T, to host Amp shows.
The general aim of the service was to connect users through shared music or cultural touchpoints, allowing creators to talk over music or other audio and interact with each other.
The shutdown of Amp was reported Wednesday by multiple media outlets, including Bloomberg, which reported that an internal memo said the decision to end Amp was not made “quickly or easily.” The call followed “months of careful consideration” of broader investment priorities.
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