Amazon To Start Running Ads In Prime Video Series & Movies, Will Launch Ad-Free Tier For Extra Fee
deadline.comAds are coming to Prime Video’s entertainment content. Commercials in movies and series will be introduced in the U.S., U.K., Germany, and Canada in early 2024, followed by France, Italy, Spain, Mexico, and Australia later in the year.
Prime Video viewers got their first taste of ads on the platform after Amazon landed exclusive rights to Thursday Night Football in a $13.2 billion, 11-year deal that began in 2022.
The live football telecasts have been airing with commercial breaks, which will now expand to non-sports content. There are no details about how big the ad load will be, with Amazon saying that commercials will be “limited” and the goal is “to have meaningfully fewer ads than linear TV and other streaming TV providers.” In addition to free shipping and other benefits, for their monthly fee — currently at $14.99 — Prime members have been able to watch Prime Video films and series ad-free.
Those who want to continue to do so next year will have to pay an additional fee, set at $2.99 per month in the U.S. The rest will watch shows and movies that feature ads, with their monthly Prime membership remaining unchanged.
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