Amazon has waited until the second day of its two day Prime summer sale to launch a major discount on its new 43-inch 4K UHD Fire TV set.
The retail giant launched the new smart TVs in the UK earlier this year and a 43-inch version of the 4 Series model usually costs £429.99.
However, Amazon has cut the Fire TV's price by an astonishing £310 and is selling it for just £119.99 for a short time only.
The TV is the middle of the range of the brand's new smart TVs. It comes with 4K Ultra HD, HDR 10, HLG and Dolby Digital Plus.
Read more on manchestereveningnews.co.uk
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