All3Media Closing Maverick TV USA
deadline.comEXCLUSIVE: Maverick TV USA, the All3Media production company behind series including Netflix’s Barbeque Showdown, is the latest unscripted business to fall victim to market conditions.
All3Media is closing the U.S. business, which has been run for the last few years by Simon Knight. Jeff Zucker’s RedBird IMI recently closed on its $1.45B takeover of the British production group, which has around 50 production labels including Squid Game: The Challenge producer Studio Lambert, Tinder Swindler producer Raw TV, Fleabag producer Two Brothers Pictures, Penny Dreadful producer Neal Street and natural history maker Silverback Films.
However, the Maverick news is unrelated to this takeover. The move highlights the difficult circumstances for unscripted producers in the U.S.
Cable networks are no longer ordering the same volume of nonscripted projects that they used to and it’s difficult to get a series greenlit at the broadcast networks.
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