Todd Spangler NY Digital Editor Digital media and advertising company Yahoo tapped Tressie Lieberman, a marketing veteran from the fast-food biz, as its new CMO.
Lieberman, who previously worked at brands including Chipotle, Taco Bell and Pizza Hut, was selected for the post “following an extensive executive search process,” according to Yahoo.
She will report directly to Yahoo CEO Jim Lanzone. Lieberman is Yahoo’s first executive in the chief marketing officer role since 2015, when then-CMO Kathy Savitt exited the company (prior to Yahoo’s 2016 acquisition by Verizon and its subsequent spin-out in 2021).
In Yahoo’s current incarnation, marketing functions had been dispersed under the business units and now it will be centralized under the new CMO role with Lieberman.
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