Why Aren’t FX Shows on FX? Basic Cable Is Dying, But Here’s How Fix Its Branding Conundrum and Inject Some Personality in These Waning Days
variety.comMichael Schneider Variety Editor at Large My colleague Emily Longeretta had a Variety scoop recently that was such a perfect sign of the times.
As she reported, FX’s Emmy-winning series “The Bear” — about to premiere its third season at the end of June — finally had its premiere on FX at the start of the month, via a four-night marathon of Season 1 episodes. “Hit FX Series to Finally Premiere on FX,” we joked should be the headline.
If you’re not in the industry — or even if you are, but don’t pay attention to the branding stuff that us Reporters Who Cover The Entertainment Business are obsessed over — you might be scratching your head.
Hasn’t “The Bear” always been on FX? Well, yes and no. In recent years, the lion’s share of new FX series haven’t actually made it to the FX linear channel.
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