What's After 'Barbie'? Mattel Shares Plans for Movies Based on Barney, Hot Wheels, Polly Pocket and More

etonline.com:

world, following Greta Gerwig's box office-topping adaptation, starring Margot Robbie as the titular doll, Mattel is officially in the moviemaking business — and they're not slowing down anytime soon!Mattel Films has a host of projects in the works, with Mattel CEO Ynon Kreiz and Mattel Films executive producer Robbie Brenner opening up to recently about all the toy-based films they have in development.As far as the possibility of sequels, while Gerwig skated around the question during her promotional interviews for the film, Kreiz pointed out that there's plenty of story to explore in the Barbie canon without making a direct follow-up film.«Barbie, as a brand, has many different iterations.

The product lines of Barbie is a very broad brand,» he notes. «In addition to the main Barbie figure, she has family, she has a lot of elements around in her universe.

It’s a very rich universe… It’s a very broad and very elastic brand, in terms of opportunities.»And, according to Mattel, there's even more stories to tell in their rich family of characters, toys and games, from Barney to Polly Pocket to Hot Wheels and more.«At the outset, we’re not saying, 'OK, let’s think already about movie two and three.' Let’s get the first one right and make that a success,» Kreiz says of 's popularity. «And if you do that, opportunities open up very quickly, once you establish the first movie as a successful representation of a franchise on the big screen.»«Successful movies lend themselves to more movies,» he adds. «Our ambition is to create film franchises.»In addition to the projects below, Mattel is also developing films based on Magic 8 Ball, Uno, Matchbox cars, View Master, Thomas & Friends and more.Read on to learn more about some of the.