Warner Bros Discovery, Viacom18 Sign Exclusive Content Partnership For India
deadline.comWarner Bros Discovery has signed a multi-year licensing deal with Viacom18 under which its JioCinema service will become the new streaming home of HBO, Max Original and Warner Bros content in India starting next month.
The partnership, which includes exclusive content rights across digital and linear, covers HBO series such as House Of The Dragon, The Last Of Us, Succession and The White Lotus; Max Original series including And Just Like That…, Peacemaker and The Flight Attendant; and upcoming Warner Bros movies and library titles including Harry Potter, Lord Of The Rings and the DC Universe movies.
The deal with JioCinema replaces the streaming partnership that Warner Bros Discovery previously had with Disney+ Hotstar for India, which came to an end on March 31, when Disney opted to not renew the long-term licensing pact.
Clement Schwebig, President, India, Southeast Asia, and Korea, Warner Bros Discovery, said: “Warner Bros. Discovery’s brands are incredibly popular across India, and we are pleased to partner with Viacom18 to bring our premium HBO, Max Original and Warner Bros content to local fans.
Read more on deadline.com