Media Rating Council Grants Accreditation to iSpot Measurement Technology
variety.comBrian Steinberg Senior TV Editor The Media Rating Council has granted accreditation to audience-measurement technology backed by iSpot, one of a handful of start-up companies that have been vying for months to compete more directly with Nielsen.
The MRC, an independent industry organization that scrutinizes various measurement methodologies, has accredited iSpot technology that identifies, verifies and tracks national TV ad occurrences across 187 linear and broadcast networks.
The system was first introduced in 2012. The company has struck alliances with a number of media companies, including NBCUniversal.
iSpot is also involved with a media-industry committee that is seeking to get new measurement technology accredited by MRC. “iSpot’s newly accredited ad occurrence reporting helps to serve a crucial market need, and users can now have assurance that it meets the high bar necessary to achieve MRC accreditation,” said said George W.
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