Leo Barraclough International Features Editor Gerhard Zeiler, president of international at Warner Bros. Discovery, will give the opening keynote at the 39th edition of TV market Mipcom, which runs Oct.
16-19 in Cannes. Zeiler is expected to share insight into WBD’s transformation post-merger as well as lay out the company’s worldwide content and streaming strategy.
Zeiler’s responsibilities for WBD span strategic oversight of brands and joint responsibility for direct-to-consumer activity (including streaming service Max) across more than 220 markets.
He is also responsible for local theatrical production, acquisitions, and country and region-specific networks and businesses in Latin America, Europe, Middle East, Africa, and the Asia Pacific.
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