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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Warner Bros. Discovery Hints At Streaming Strategy for Sports, News

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variety.com

Brian Steinberg Senior TV Editor Warner Bros. Discovery appears to have bigger digital plans for Charles Barkley and Anderson Cooper.

Warner Bros. Discovery plans to introduce a more robust offering of sports and news content to its Max streaming service in the near future, executives said during a conference call Thursday with Wall Street analysts, an effort they no doubt hope will give lend the venue an edge over rivals.

Warner Bros. Discovery CEO David Zaslav said Thursday that the company, which operates CNN and has a robust portfolio of NBA, MLB and NHL rights has “a real strategic plan that we are finalizing” regarding sports.

He also noted that “news and sports are important. They are differentiators. They are compelling. They make these platforms come alive.” A Warner Bros.

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