VisitScotland and South Lanarkshire Council campaign inspires Scots visitors to enjoy seasonal breaks

dailyrecord.co.uk:

A new marketing campaign has been aiming to help Scots visitors fall in love with South Lanarkshire this autumn and winter.With stunning images of New Lanark, Falls of Clyde and the Bowmuir Farm, VisitScotland, in partnership with South Lanarkshire Council, has been using social media to inspire Scots to take a short break to the region.Targeting residents in other parts of Scotland, the activity aims to show visitors why the region is the perfect place for a winter getaway.Among the accommodation providers being showcased as part of the campaign are Cormiston Farm’s Georgian Farmhouse, Carmichael Estate and Shieldhill Castle, all in Biggar.

The experiences being highlighted include the UNESCO World Heritage Site of New Lanark, the Clyde Walkway, the Falls of Clyde and Lanarkshire Larder’s food trail.The Lanarkshire Live app is available to download now.

Get all the news from your area – as well as features, entertainment, sport and the latest on Lanarkshire’s recovery from the coronavirus pandemic – straight to your fingertips, 24/7.The free download features the latest breaking news and exclusive stories, and allows you to customise your page to the sections that matter most to you.Head to the App Store and never miss a beat in Lanarkshire - iOS - Android Potential visitors inspired by the images they see as part of the campaign are then directed to visitlanarkshire.com to explore further and get still more ideas and inspiration for places to stay and things to do in the area.VisitScotland’s regional director, Lynne Cooper, said: “While New Lanark is widely recognised among our great UNESCO World Heritage attractions, many Scots are often surprised that an area as close to the country’s two biggest cities as South