Video Streaming Subscriptions Reach Record Levels in Southeast Asia, Representing Rebound – Report
variety.comPatrick Frater Asia Bureau Chief The video-on-demand streaming sector in Southeast Asia delivered record subscription numbers and subscription revenues in the first quarter of the year, according to a new study.
Those trends represent recovery after a tough 2023. Data from consultancy firm Media Partners Asia and its AMPD research affiliate showed VOD usage at a barely changed 96.3 minutes in the five Southeast Asian countries studied (Singapore, Thailand, The Philippines, Indonesia and Malaysia).
Total paying subscriptions reached 48.5 million, representing net additions of 652,000 quarter-on-quarter and 1.6 million year-on-year.
Such growth was matched by a 9% year-on-year and 5% quarter-on-quarter increase in total subscription revenues to $381 million, marking a milestone as the highest quarterly revenue recorded in the region, the firms said.
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