‘Veneno,’ ‘Cardo’ Streaming Service Atresplayer Gets a Revamp as Spain’s Atresmedia Drives for Growth
variety.comAtresplayer, which ambitiously re-launches July 5. Just until a few years ago, European TV giants treated their streaming operations to bedrock linear lineups.
Those days have gone. At Annecy, BBC and France Télévisions were talking up their streaming services as their future. ITV and Germany’s RTL are bowing their biggest plays on OTT operations, ITVX and RTL+, respectively, powering up strong subscriptions’ hikes.
Belgium’s VRT currently estimates “almost a 50/50 split” in its acquisitions budget as it focusing on “finding unique series that viewers wouldn’t expect from a public broadcaster for its streaming service,” Sven Van Lokeren, head of international fiction series acquisition at Belgium’s VRT told Variety at February’s London TV Screenings.
In Spain, leading broadcaster Atresmedia is no exception. Atresplayer represents an energetic drive to create streaming revenues as a significant part of its business model.
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