Variety Staff Follow Us on Twitter Within 24 hours of this year’s Academy Awards, total views on Variety social video covering the show hit 138 million, becoming the biggest day of Oscars social traffic in publication history.
The previous record was held by coverage of the 2023 Oscars, which generated over 122 million views in just one day. Views were tallied across Instagram, X/Twitter, TikTok and Facebook, with video on Instagram (23 million) and TikTok (61.3 million) bringing in the lion’s share of the traffic.
Standout moments from the red carpet, hosted by Variety’s Marc Malkin, include “Past Lives” star Teo Yoo’s tribute to his deceased pet tortoise and “American Fiction” star Erika Alexander’s heartfelt message to her mother.
Fashion clips featuring “Barbie” star Margot Robbie and “Oppenheimer” power couple Christopher Nolan and Emma Thomas also played well to Variety’s combined social media audience of over 12 million followers.
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