Uniqlo's £20 'perfect airport and travel bag' loved by OK! style director launches in raffia
ok.co.ukThere's something to be said about an accessory that fashion editors are still talking about two years on after its launch. Uniqlo's viral £15 crossbody was dubbed the bag to end all bags on TikTok, thanks to Scandi street style influencers and the cost of living crisis nudging shoppers to look for more affordable wardrobe updates.
The data speaks for itself, it's become Uniqlo's bestselling bag of all time and even has its own hashtag #uniqlobag with over 40 million views- pretty impressive right?
Now, you practically can't go anywhere without seeing trendsetters of all ages styling the simple sling bag in inspiring ways.
OK!'s resident Style Director Michelle Darlow took the viral crossbody bag on a recent trip to NYC in a vibrant yellow shade and wore it every day! " 'This bag transformed my traveling experience, it made going through the airport and accessing my passport so much easier and was perfect for when I was tearing around New York - I was surprised at how much I could squeeze in there," she said.
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