UFC 306, Sphere’s First Live Sports Event, Sets Records For League And Venue
deadline.comTKO Group’s UFC and Sphere Entertainment said today their Sept. 14 event, UFC 306 at Riyadh Season Noche UFC, set a handful of records, including highest-grossing UFC event of all time and highest-grossing single event at Sphere, with a gate of $22 million and a sold-out crowd of 16,024.
UFC’s previous record holder was UFC 205: Alvarez Vs McGregor at Madison Square Garden in 2016 ($17.7 million). The event market the highest-grossing sponsorship sales for a UFC event and the first UFC event with a title partner (Riyadh Season); the highest-grossing merchandise sales and highest per cap for both a UFC and a Sphere event; and the highest-grossing UFC event for On Location VIP Experience packages.
About 89% of ticket buyers originated from markets outside of Nevada, one of the highest ever for out-of-town ticket sales for both a UFC and Sphere event, “reaffirming UFC’s power as a live event attraction and tourism draw for the cities that host its events,” the announcement said.
The event celebrated Mexican Independence Day weekend and served as a tribute to the Mexican people and culture, as well as their contributions to combat sports.
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