U.K. Equity Stands in Solidarity as SAG-AFTRA Strikes Hit Video Game Giants
variety.comNaman Ramachandran Equity, the U.K. performing arts and entertainment trade union, has issued a statement of solidarity in response to SAG-AFTRA’s video game strike.
The U.S. actors’ union called for industrial action after nearly two years of negotiations, primarily over AI protections for voice actors and motion capture performers.
The strike affects major video game companies signed to SAG-AFTRA‘s Interactive Media Agreement, including Activision, Electronic Arts and Disney Character Voices.
However, due to U.K. labor laws, Equity members cannot join the strike directly. John Barclay, Equity assistant general secretary, stated: “We stand shoulder to shoulder with SAG-AFTRA as partners in a global fight to secure fair pay and protect our members’ rights.” Barclay emphasized the urgency of addressing these issues in light of AI innovation and called for transparency from U.K.-based studios and producers regarding work for struck companies.
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