Amy Campbell Promoted to Chief Marketing Officer for MTV Entertainment Studios
William Earl Amy Campbell has been promoted to chief marketing officer for MTV Entertainment Studios.Campbell’s promotion follows the departure of Jason White, who joined the Paramount Global division in April 2021.Campbell “is one of the smartest, hardest-working and most creative leaders in the industry,” Chris McCarthy, president and CEO of Paramount Media Networks and MTV Entertainment Studios, wrote in a memo to staffers announcing Campbell’s promotion and White’s departure.“She has lived and breathed life into many of our biggest initiatives, from overseeing our biggest launches including ‘Yellowstone,’ ‘The Challenge’ and ‘South Park’ to delivering impactful pro-social campaigns like “Save Our Moms” (focused on maternal health), “+1 The Vote” (civic engagement) and “#AloneTogether” with The Ad Council (Covid/mental health),” McCarthy wrote. Campbell most recently served as executive vice presi]dent of marketing and brand creative.Campbell has been associated with MTV and its sibling networks for more than 20 years.