Trashie Wants to Make Donating Clothes Fun
glamour.com.Sorry to burst your bubble, but that’s not exactly how it works. Even though most Americans do technically donate their used clothing instead of throwing it straight into the garbage, the 84% of these “donations” end up in landfills or incinerators anyway.“I think consumers in the US don't think about the end,” says entrepreneur Kristy Caylor. “We think that if we drop it off at Goodwill, it's all good.… But there are different ways of handling most consumer waste.
Some are good, some are not good. It's just a very opaque process for the most part.”Caylor is on a mission to change that. After decades of working in the fashion industry at such companies as Gap and Maiyet, the luxury ready-to wear brand she co-founded, she knew that sustainability in fashion needed to become more than a buzz phrase.
But she also knew that real change on a systemic level would happen slowly. The more acute issue facing clothing waste? People don’t know what to do with the stuff they don’t want.“Somebody asked me the other day, what are you disrupting?” she says. “I'm like, the trash.
Literally.”And so Trashie, Caylor’s clothing recycling start-up, was born. Launched last year, aims to provide an alternative to the Goodwill or Salvation Army routine.
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