Transmedia Studio Iconic Arts Launches in L.A. and Tokyo at $20 Million Valuation With Backers Eric Roth, Will.i.am (EXCLUSIVE)
variety.comJennifer Maas TV Business Writer New transmedia company Iconic Arts launched Tuesday with $3.1 million in financing at a $20 million pre-seed valuation.
The entertainment studio boasts support from screenwriter Eric Roth, Grammy winning artist Will.i.am and exec vets of Disney, Sony Pictures Entertainment and JP Morgan.
Iconic Arts, which has opened offices in both Los Angeles and Tokyo, is founded by Steven Haddadian, Alec Roth, Matthew Medney, Mo Yazdani and Jack Sheehan.
Per Iconic Arts, “For the last year, the team has been developing an original slate of IP by using a unique workflow which combines talented creators with emerging technologies such as a set of proprietary AI-powered tools that help lower cost of development by up to 90%, while derisking negative audience sentiment.
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