Transmedia Studio Iconic Arts Launches in L.A. and Tokyo at $20 Million Valuation With Backers Eric Roth, Will.i.am (EXCLUSIVE)
Jennifer Maas TV Business Writer New transmedia company Iconic Arts launched Tuesday with $3.1 million in financing at a $20 million pre-seed valuation. The entertainment studio boasts support from screenwriter Eric Roth, Grammy winning artist Will.i.am and exec vets of Disney, Sony Pictures Entertainment and JP Morgan.