Todd Spangler NY Digital Editor TikTok is opening up a new monetization spigot for creators on the popular short-form video app.
The Chinese-owned app announced Series, a new way for creators to sell their stories as premium content. With the Series feature, available initially only to select creators, users can post Collections of premium content behind a paywall that viewers can purchase.
Each individual Series can include up to 80 videos, each up to 20 minutes long, giving the TikTok community “a new, longer format to watch their favorite creators and content,” the company said.
TikTok creators can select the price for their Series. The content can be purchased via direct in-video links or through a creator’s profile page.
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