Threads vs. Twitter: 5 Ways Instagram’s New App Comes Up Short (for Now)
variety.comTodd Spangler NY Digital Editor Should you ditch Twitter in favor of Instagram’s Threads — which looks quite a lot like a clone of Twitter?
Meta launched Threads, a “conversational” text-centric app tied to Instagram, on Wednesday, a day earlier than expected. The internet giant sees an opportunity to take on Twitter, controlled by tech mogul Elon Musk, which has been beset by various technical and business issues since he acquired the company. “I think there should be a public conversations app with 1 billion+ people on it,” Meta CEO Mark Zuckerberg wrote in a Threads post. “Twitter has had the opportunity to do this but hasn’t nailed it.
Hopefully we will.” Threads hit 10 million sign-ups in the first seven hours of its release, Zuckerberg boasted in a post. That sounds like a big number, but it represents less than 0.5% of Instagram’s 2 billion-plus monthly active users.
Compared with other Twitter wannabes, Threads has an enormous advantage in that it’s designed to activate an account on the app using an existing Instagram profile (and prompts you to follow the same accounts in your Instagram feed).
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