‘The View’ Executive Producer Brian Teta Talks 2024 Election, The Show’s Politics Uptick And Prospects For Biden And Trump Guest Shots
deadline.comBrian Teta, the executive producer of The View, has signed a new contract for the show that will keep him at the often buzzy daytime talker for the next four years.
The show has been up 3% in total viewers season to date, and has continued to top daytime talk shows and news programs in viewership and households.
There are signs of an election-year influence in the uptick: The day after the Iowa caucuses, when ABC News chief Washington correspondent Jon Karl guested, the show’s 2.85 million viewers was its most watched telecast in nearly two years. “Every time there’s a big moment in the news cycle, whether it’s the State of the Union, or a Republican debate or anything like that, I see a spike the next morning, even in pop culture world where it’s something like the Oscars,” Teta said. “People are tuning in to see our hosts react to the news of the day, what’s going on in the political cycle.
If there’s some thing that former President Trump puts out on Truth Social, I can look at the minute-by-minute ratings and see that people are there in the morning, to see how Joy, Whoopi, Sunny, Alyssa, Sara and Ana react to it.” One of the recent viral moments came last week, when co-host Sunny Hostin had an exchange with Coleman Hughes, the author of The End of Race Politics.
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